Beyond the Triple Bottom Line: Creating Shared Value

“While society’s needs are large and growing, a new generation is asking business to step up.”  Michael Porter, a distinct name in business and a thought leader in strategy and competitiveness, and Mark Kramer, managing director at FSG, offered the CSR world a different perspective on the value of the triple bottom line in their article, “The Big Idea: Creating Shared Value,” which was featured in the January/February 2011 issue of Harvard Business Review (HBR). Although the term isn’t new, Creating Shared Value (CSV) has been linked to “reinventing capitalism”.