Trust as Core of Corporate Responsibility

Two recent reports –Edelman’s “trustbarometer” and Forbes/Audit Integrity’s list of the top 100 “Most Trustworthy Companies” bring to the forefront what is at the core of corporate responsibility and sustainability–trust. As defined by Merriam-Webster, “trust is the assured reliance on the character, ability, strength, or truth of someone or something, one in which confidence is placed.”