Banking Sector’s Perceived vs. Actual Sustainability

According to a new study released by MapChange 2010, consumers perceived 50% of the banking sector to be less sustainable than it actually is.  This leaves a significant opportunity for banks to communicate their sustainability practices to consumers in order to more fully capitalize on their efforts.

The study, conducted in partnership with Climate Counts and Angus Reid Public Opinion, ranked banks’ “actual and perceived leadership in addressing climate change.”