Green Plus

BrownFlynn recently partnered with the Institute for Sustainable Development to offer our sustainability consulting expertise to the companies and nonprofits that seek the Institute’s Green Plus certification.

To learn more about the Green Plus certification, take a look at their video:

Or visit the Institute for Sustainable Development’s website.

Green Plus Partnership

BrownFlynn has recently partnered with the Institute for Sustainable Development in Chapel Hill and Durham, North Carolina.  The Institute for Sustainable Development offers the Green Plus sustainable business and nonprofit certification and education program that support small organizations in enhancing their social, environmental and economic bottom lines.

Through this partnership, BrownFlynn will be able to provide its expertise in sustainability strategy and impact planning, goal setting, brand enhancement, stakeholder engagement, sustainability reporting and other internal and external communications to the companies and nonprofits that seek the Institute’s Green Plus certification.
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Winning Partnerships

When an advocacy group works together with a corporation to come up with commendable policy, great things can happen—socially, environmentally and economically—for both organizations. 

Although corporations and non-governmental organizations (NGOs) often seem ethically opposed, now more than ever, successful businesses are realizing that social, environmental and economic responsibility can help their bottom line by boosting brand reputation, lowering waste & energy costs, and tapping the socially responsible investing market, among other things.  Businesses can gain quite a lot from employing the expertise of NGOs to become more socially and environmentally responsible.

Alternatively, NGOs have come to the understanding that it is easier to create change in alignment with their mission if they work with corporations instead of fighting against them.  In addition, by helping business, NGOs can sustain themselves economically with the money they receive for their services… which also helps them to continue their mission.

Here are some examples of Win-Win partnerships between advocacy groups and corporations:
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