A distinguishing difference between the hippies of past and the sustainability movement of the present is that we’ve figured out that it’s easier to tackle environmental issues from the inside of a company than it is to protest from the outside.
Dave Nash, of the environmental law firm McMahon DeGulis, visited our office today to talk about how BrownFlynn can help companies implement changes to become more environmentally and socially responsible, all while benefiting their bottom line. McMahon DeGulis is a boutique firm that specializes in helping companies integrate sustainability from both a risk management and an opportunity standpoint.
Something memorable that came out of this meeting was what Dave had to say about product development. Sustainability can be a great source of innovation in addition to allowing the avoidance of future risks and litigation for new products.
Often, however, the existing regulatory structure doesn’t know how to deal with new “green” products. For example, the government is taking a new “green cleaning” product company to task with various legal requirements, even though the company’s products are a far safer alternative to cleaning than their toxic counterparts that don’t face the same requirements.
To avoid this problem, you can hire a legal advisor who specializes in environmental law (such as those at McMahon DeGulis) during your product development stage in order to build a strong regulatory stance for your new sustainable product. This way, you create a product that can withstand the lagging regulatory environment of today and that will avoid risk and litigation in the future.
Not to mention the brand enhancement and consumer preference you will gain from creating innovative products that benefit the enviroment, society, and your company’s bottom line.
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