Insider Perspective from the TAPPI CorrExpo ’09

Margie Flynn just got back today from the TAPPI CorrExpo ’09 in Chicago  (TAPPI = Technical Association of the Pulp and Paper Industry).  Here’s her account of the event:

Just back from Chicago after presenting at the TAPPI conference along with Paul Earl-Torniainen of General Mills.  We discussed the impact of sustainability on the corrugated packaging industry and why integrating sustainability into your business operations is a business imperative.  The audience, comprising a wide variety companies (users, suppliers and distributors of corrugated packaging) as well as industry associations, was well engaged in the session.  Some issues of greatest interest to them were the competitive threats of alternative, flexible packaging as well as the importance of educating stakeholders about sustainability while effectively managing the messages (internally and externally) about a company’s initiatives.

Greetings from Chicago!

Margie Flynn, Principal and Co-owner of BrownFlynn, is currently in Chicago for the TAPPI CorrExpo ’09 (TAPPI = Technical Association of the Pulp and Paper Industry).  She sent this update:

I have the pleasure of speaking this afternoon at one of TAPPI’s CorrExpo management sessions, along with Paul Earl-Torniainen of General Mills.  We will be discussing the impact of sustainability on the corrugated packaging industry and why integrating sustainability into your business operations is a business imperative.  Be sure to check back for an update on how the session turns out. 

In the meantime, I wanted to share with you some highlights of yesterday’s meetings that I had with colleagues from a number of companies and organizations here to discuss none other than…sustainability.