Sustainability strategy begins with 20/20 Vision

BrownFlynn is pleased to announce its new, monthly column on GreenBiz.com, Shift Happens! This is the first in a monthly column highlighting critical organizational design and development elements that support a sustainability strategy. Here’s how it begins…

Why is it important to have a business strategy that has sustainability at its core? Because it can invoke passion and inspiration while benefiting the company financially. A shared vision, where sustainability is not a “project” but rather a philosophy that runs through every aspect of company culture, can capture hearts and minds while also increasing responsible growth of the triple bottom line.

To read the rest of the column, please visit GreenBiz.com.

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