Sustainability as a business critical initiative

Responsible-Investor.com reported today that a new survey of almost 3,000 companies has found that two-thirds believe having a sustainability policy is critical to be competitive in the marketplace. This number is up from 55% in 2010, and constitutes a tipping point in this trend.

The survey was conducted by the MIT Sloan Management Review and Boston Consulting Group. They found that 70% of companies that put sustainability issues on their management agendas had done so in the last six years, while 20% had done so in the last two years, indicating a speeding up in this trend despite the economic downturn.

The survey also concluded that the number of companies who have profited from sustainability has dropped to 31%, but is rising nevertheless. Overall these companies are much more committed to sustainability both internally and externally, among other things.

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Do these stats surprise you or do you think they’re in line with current trends? Did you expect the number to be lower or higher? Discuss!

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